Survival Toolbox Course
Introduction
COVID-19 has taken all start-ups by surprise. However, it is the start-ups' ability to respond to these kinds of external shocks that separates the top-performing start-ups from the rest. Israeli start-ups are hitting another year of record funding and growth, indicating their crisis resilience.
The Innovation Centre in Tel Aviv created a highly concise and practical course based on a deep dive into how Israeli start-ups do it. Throughout the course, countless of practical case studies and exercises was introduced to help improve the resiliency of your start-up and enable you to go global.
This course aim to give startups new tools to be more resilient when crises hit and inspire them to apply Israeli start-up methodologies
The course took place in Denmark from 9:00-17:00 on the following dates:
June 20 2022 at Symbion - Copenhagen.
June 21 2022 at Futurebox DTU - Copenhagen.
June 22 2022 at Talent Garden Rainmaking - Copenhagen.
June 23 2022 at AI Innovation House - Vejle.
June 24 2022 at UCN - Aalborg.
The course is funded by the Danish Industry Foundation (Industriens fond).
Session 0
Start-up Presentation. What is your business model?
Session 1
Gearing up with 'armor' before setting sail on the startup journey.
- Forming an unstoppable founding team - founder-problem-fit, values & vision.
- Building a community of mentors and advisors for our startup.
- How to select, communicate and engage with stakeholders to maximize value.
- Business communication methodologies - building our global network.
Learning Outcomes
- Building profile for your ideal co-founders.
- Create a structured process to on-board co-founders.
- Build your network CRM and network goals.
- Understand and articulate your network activities and updates + advisory board members.
- Performing outreach to potential advisors and mentors.
Resources and Additional Reading
- The Systematic Guide to Finding a Co-Founder
- The Insider Guide to Avoiding a Co-founder Breakup
- Networking Email Templates for 2021
- A Guide to Cold Emailing
- 30 Cold Email Examples To Teach You To Write Your Own
Session 2
Velocity as a Perpetual Vaccine to a Crisis
- Lean Startup & Idea Validation
- Methodologies to increase your team's speed and performance.
- Identifying Risky Assumptions
- Planning & running experiments to validate assumptions
- Offense Mindset vs. Defense Mindset in times of crisis.
Learning Outcomes
- Internalize the importance of speed and velocity as core values in building a startup
- Understand the fundamental elements on which the Lean Startup methodology is based on
- Master the 'Risky Assumptions' matrix and understand how to identify and evaluate assumptions
- Understand how to develop effective experiments with the goal of validating your assumptions at speed
- Exposure to various tools, best practices and methodologies to increase focus and productivity
Resources and Additional Reading
- The Ultimate Step-By-Step Guide to Validating Your Startup Idea - Part 1 & Part 2
- Validation 101
- The Risky Assumptions Canvas
- Validation Guide compressed.pdf
- 3 Ways to Prepare for a Future You Can’t Predict
Session 3
Readjusting Strategy for Drastic Market Changes
- Objective Key Results in a Time of Crisis
- Scenario Based Planning - V,U,L shaped Recovery Scenarios
- Reverse Planning
- Managing Breaking Points
Learning Outcomes
- Defining KPIs & North Star
- Planning your Objective Key Results
- Reverse Planning: creating a workplan & Gantt to meet your OKRs plan
Resources and Additional Reading
Session 4
Venture Capital Funding in Uncertain Times
Learning Outcomes
- Why Israeli start-ups chose VC's.
- Israeli pitching techniques.
Session 5
Pitching Session
Learning Outcomes
- Get Israeli inputs to your pitch.