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Survival Toolbox Course

COVID-19 has taken all start-ups by surprise. However, it is the start-ups ability to respond to these kinds of external shocks that separates the top performing start-ups from the rest. Israeli start-ups are hitting another year of record funding and growth, indicating their crisis resilience.

The Innovation Centre in Tel Aviv created a highly concise and practical course based on a deep dive into how Israeli start-ups do it. Throughout the course, there will be countless practical case studies and exercises that will help you improve the resiliency of your start-up and enable you to go global. For more details, see below.

In this course we aim to give startups new tools to be more resilient when crises hit and inspire them to apply Israeli start-up methodologies. The course is funded by the Danish Industry Foundation (Industriens fond).

For registration, send an e-mail to Lasse Vinther-Grønning at or register by using this link

Information about the first courses:


Where: Alfa Laval Innovation House, Maskinevej, 5, Søborg

When: September 13:00-14:00

First day: 9:00-16:00

Second day: 9:00-13:00



Where: Talent Garden Rainmaking, Danneskiold-Samsøes Allé 41, Copenhagen

When: September 14-15

First day: 14:00-17:30

Second day: 9:00-16:00

For registration, send an e-mail to Lasse Vinther-Grønning at or register by using this link

The course consists of six sessions:

Session #1: Building for a Global Enterprise from Day One like an Israeli

  • Becoming a Master of your Domain - Market Research & Competitive Analysis - TAM, SAM.
  • The way to PMF (Product Market Fit) - validating our assumptions in a global market framework.

    Learning outcomes:
  • Calculating your main market metrics
  • Mapping your competitive landscape
  • Creating a competitor's analysis table
  • Creating a market landscape map

Session #2: Gearing Up with 'Armor' Before Setting Sail on the startup Journey

  • Forming an Unstoppable Founding Team - Founder-Problem-Fit, Values & Vision
  • Building a community of mentors and advisors for our startup.
  • How to select, communicate and engage with stakeholders to maximize value.
  • Business communication methodologies - building our global network

    Learning outcomes:
  • Building profile for your ideal co-founders
  • Create a structures process to on-board co-founders
  • Build your network CRM and nett work goals
  • Craft introductory materials
  • Understand and articulate your network activities and updates + advisory board members

Session #3: Velocity as a Perpetual Vaccine to a Crisis

  • Work methodologies to increase your team’s speed and performance Hacking your productivity
  • Moves to survive (&thrive) in a downturn
  • Offense mindset vs. defense mindset in times of crisis

    Learning outcomes:

  • Internalize the importance of speed and velocity as core values in building a startup
  • Calculate your main market metrics + Total Addressable Market & Serviceable Available Market
  • Understand the fundamental elements on which the Lean Startup methodology is based on
  • Master the 'Risky Assumptions' matrix and understand how to identify and evaluate assumptions
  • Understand how to develop effective experiments with the goal of validating your assumptions at speed
  • Evaluate your own productivity habits and time management
  • Exposure to various tools, best practices and methodologies to increase focus and productivity

Session #4: Readjusting Strategy for Drastic Market Changes

  • Managing Breaking Points
  • Objectives and key results in a Time of Crisis
  • Responding quickly thinking through scenarios – Recovery scenarios
  • Analyzing recovery scenarios

    Learning outcomes:
  • Identify breaking points and rapidly develop solutions to crises
  • Map realistic scenarios to operate in a crisis

Session #5: Pivot Arsenals for Coping with New Realities

  • How to run your startup in a recession
  • Analyzing and managing churn during economic downturns
  • Case studies
  • Managing with Empathy in the age of remote workL

    Learning outcome:
  • Prevent churn and turn things around

Session #6: fundraising During Uncertain Times

  • How to close a funding round in a virtual world + how to virtually pitch
  • Building trust with investors
  • Venture capital due diligence: For the market test
  • Best practices to startup fundraising in a “pandemic” world

    Learning outcomes:
  • Israeli pitching techniques
  • Communicate the crises to your advantage

For registration, send an e-mail to Lasse Vinther-Grønning at or register by using this link

The Survival toolbox empowered by: The regional business hubs, DTU Skylap, CBS Start-up, AAU SEA, ITU Business, #AARSOME, Danish Startup Group, IVN, Startup central, Alfa Laval Innovation House, SDU Cortex, Danish Entrepreneurs, Symbion Community, Talentgarden and Incuba.

For more information please contact Lasse Vinther-Grønning,, +972 54-808-4052
For more information please contact
Lasse Vinther-Grønning
+972 54-808-4052